As a Disney University trainer, Barbara conducted corporate orientation and train-the-trainer programs for employees, as well as external programs on corporate culture, brand value, and marketing for international business and education leaders. Other clients who have welcomed Barbara's unique insights and quirky communication style include Citibank International, Price Waterhouse Coopers, the National Franchise Association, and Imperial Oil.
I love this quote from Anita Roddick, founder of the Body Shop stores:
I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
Retailing can be grueling if you don't have the passion for it. As an About.com guide, I hope to use this web medium to reignite some passion within a virtual retail community. If I can inspire retailers to find the best version of themselvs while they build a brilliant career, then I will have created something of true value that I can believe in.