Chevys Kids Eat Free Promo and Customer Loyalty Club

••• © Barbara Farfan for

The Chevys Fresh Mex Restaurant Chain is one of the few major restaurant chains that continues to offer a Kids Eat Free Promo as part of its Customer Loyalty Program. While the Kids Eat Free program might be viewed as a temporary promotion, Chevys Restaurant Chain also has a permanent Customer Loyalty eClub which rewards customer loyalty with special members-only freebies, discounts, coupons, and deals. What follows is a review of the details and benefits of the Chevys Fresh Mex Restaurants Kids Eat Free Promo and Customer Loyalty eClub.

How the Kids Eat Free Promo Works

Despite an intensely competitive environment which has created razor thin profit margins, Chevys Fresh Mex Restaurant continues to offer its Kids Eat Free Promotion to all Chevys restaurant customers. The promotion is available all day on Tuesdays, but no other day of the week. For every one adult entree purchased, families will receive up to two kids meals free. The promotion is valid only at participating restaurants and is only available with dine-in meals.

How the Customer Loyalty eClub Works

In addition to the ongoing Kids Eat Free promotion, the Chevys Fresh Mex restaurant chain has a traditional eClub Customer Loyalty Program which is available to all Chevys customers. To register for the Chevys eClub, new members must complete the registration form on the Chevys restaurant. Although there is not a great amount of detail provided about the type of loyalty eClub freebies, discounts, coupons and deals that Chevys eClub members will receive, Chevys does promise to deliver "exclusive offers" and a free birthday entree to registered eClub members via email.


Overall, there is nothing much unique about the Chevys Kids Eat Free Promo and Customer Loyalty eClub programs. What is unique is the fact that Chevys continue to offer its Kids Eat Free Promo long after other U.S. restaurant chains have replaced their Kids Eat Free promos with other kids club offers that don't involve weekly freebie giveaways.

As with all customer loyalty programs offered in the U.S. restaurant industry, the Chevys Customer Loyalty eClub is focused on keeping customers actively engaged with one of the most valuable brands among all U.S. restaurant chains. The "exclusive offers" and birthday freebie offered by the Chevys Fresh Mex Customer Loyalty eClub are much the same as the offerings of all customer loyalty programs offered by other major U.S. restaurant chains, which U.S. diners have come to expect as standard loyalty club offerings.

Without much detail provided about the features and benefits of Chevy's eClub membership, it's hard to tell whether the Chevy's Customer Loyalty eClub will be able to add any kind of personalization which has proved to be vital in creating an emotional connection with loyalty club members. Without an emotional connection, eClub members tend to be no more loyal than any other customers who will dine at any restaurant which offers them the best deals, discounts, and freebies in the moment.

Headquartered in Texas, the Chevys Fresh Mex Restaurant chain is one of the largest U.S. restaurant companies, which affords loyalty club members the opportunity to be active repeat customers wherever they travel throughout the U.S. This gives restaurant diners a reason to choose Chevys restaurants over other popular Mexican cuisine fast food and fast casual restaurants. Without a customer loyalty incentive, it would be difficult for Chevys Fresh Mex restaurants to compete with other major U.S restaurant chains.