The Balance Everyday Product Review Editorial Guidelines & Mission

It is our mission to help our users make their best purchase decisions. We curate independently-sourced product reviews from writers with subject-matter expertise in every product category we cover. Then, we take many of those products and put them through their paces in real-life testing settings. We buy all of our own products with our own money and never accept anything for free from manufacturers.

We’ve recruited hundreds of regular people to take these products home to see how they really perform. You can find their honest feedback — both positive and negative — under the “Tested by The Balance” badge to help you make the most informed buying decision. Our independent writers and testers are entirely blind to the terms and details of any business relationships between The Balance and its business partners, so you can be sure you are getting authentic and trustworthy recommendations.

We strive to review and recommend a range of products across a variety of prices, brands, and retailers. We know there is no one size fits all product — everyone has different preferences and budgets. We form affiliate relationships with some, not all, of the retailers whose products we recommend and we are often, but not always, paid an affiliate commission for the referral. If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at