How to File Taxes on Sweepstakes Prizes in the United States

What you need to know

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If you live in the United States, you're required to pay taxes on your sweepstakes prizes. Each year, the IRS will expect you to declare your sweepstakes taxes when you turn in the rest of your taxes. But which prizes are taxed, and how do you declare them? Find out here.

How Sweepstakes Taxes Work in the United States

There are a lot of myths about when and how to pay sweepstakes taxes and which prizes are taxable.

The truth is that every sweepstakes prize is taxable. Whether you win $10,000 in cash, a big vacation, or a simple baseball cap, you are legally obligated to declare the prizes on your taxes.

Prizes are taxed like any other form of income. Whether you make $50,000 working for an employer or win a $50,000 vehicle makes no difference to the IRS. You list the fair market value of your prizes on your 1040 tax form as "Other Income."

Of course, it's much easier to pay taxes on cash than it is on material prizes. Check out How to Afford Taxes on Your Car Prize for some inspiration about how to handle taxes on big prizes.

It's not a good idea to skp prizes on your income taxes, either. Companies usually report the prizes they award as expenses on their taxes. If the IRS notices that you won something and didn't report it, it might trigger an investigation.

To ensure you don't make a costly mistake, here are some simple steps to follow to track and report your prize winnings.

How to Pay Sweepstakes Taxes

Here are the general steps to follow to pay your sweepstakes taxes.

  1. Record Your Wins and Expenses
    Good record keeping will make paying taxes on your sweepstakes wins so much easier. Keep a ledger or a spreadsheet where you record information about your prizes, including the name and sponsor of each contest you win, the date you expect to receive the prize, the date the prize actually arrived — plus the ARV and the FMV, if you think that the estimated value of the prize is wrong.
  2. Collect 1099 Forms From Sponsors
    If you had any wins with a prize value of more than $600, you will receive a 1099-MISC form from the sponsor at the end of the year. Many sponsors will send 1099-MISCs for smaller prizes as well. You need to include the information from these forms on your taxes, and you'll want to keep copies for your records. By law, sponsors must mail these forms by January 31st. If you don't receive a 1099 form, you are sill required to report the prize value.
  3. Check the Fair Market Value of Your Wins
    Remember that you pay sweepstakes taxes on the Fair Market Value (FMV), not the sponsor's ARVs. If you've tracked the FMVs of all of your wins, use this amount on your taxes. You'll need to justify why your value differs from that on any 1099s that you've received from sweepstakes sponsors.
  4. Total the Value of Your Wins
    There's a common sweepstakes myth that says you only have to report prizes worth $600 or more. This is not true -- all prizes, large and small, are legally required to be reported on US taxes. So you'll need to add together the value of all of your sweepstakes winnings throughout the year. That's the value you'll enter on your tax form.
  5. Enter the Prize Total Under "Other Income"
    Once you have the total FMV of all of your sweepstakes wins, enter the value on line 21 of your 1040 form, in the section called "Other Income."
    Here are the IRS instructions on filling out the "Other Income" section of your 1040 form. Prizes and awards are mentioned on page 82.
  6. Itemize Your Expenses
    If you're planning to itemize your expenses as a hobby or as a small business, do it here. This isn't always considered a good idea. Speak with your tax consultant about whether this option makes sense for your circumstances.
  7. Let a Tax Professional Review Your Work
    To be certain that everything is correct, ask a tax professional to review your filing. Sweepstakes taxes can complicate your tax return, especially if you have won a large prize. You want to be sure that you have not made any errors that will cause you to pay more taxes than you really owe.
  8. Submit Your Sweepstakes Information with Your Regular Taxes
    Finish filling out the rest of your 1040 form and submit as usual with your regular income tax return.

Note that tax laws change frequently, and this is intended as an overview, not actionable advice. Be sure to consult the IRS website or a tax consultant for the most current information.

Estimating Taxes on Prize Winnings

If you're looking for a rough rule of thumb to figure out what the taxes on any given prize will be, go with about a third of the prize value. So if you win a prize worth $9,000, you can expect your taxes to rise by about $3,000.

There are many factors that influence how much you'll have to pay on your prize winnings, so don't take this as a hard and fast rule. But if you want to decide whether a giveaway is worth entering based on how much you'll have to pay in taxes, this is helpful.

Note that you pay taxes directly to the IRS, not to sweepstakes sponsors. One of the warning signs of sweepstakes scams is a request to pay taxes before you receive a prize.

Are Sweepstakes Expenses Deductible?

If you're spending money on stamps, envelopes, subscriptions to online sweepstakes sites, and so on, you might wonder whether you can deduct those expenses on your taxes.

The answer is an unequivocal maybe. US tax law allows you to deduct the expenses you spend on a hobby from the income that you make with that hobby. So, if you're itemizing your taxes, you may be able to deduct expenses like postage, postcards, and sweepstakes newsletters from any winnings that you receive.

To do this, however, you need to keep very good records. For one thing, hobby expenses are only deductible from the income that hobby generates. If you have $500 worth of wins but $600 worth of expenses, you can still only deduct against your $500 worth of earnings. If you have "other income" apart from your sweepstakes wins, you must be careful to distinguish the different sources.

Also, you need to keep good track of how you use the items you deduct. For example, if you buy $100 worth of stamps, you must be able to show that you spent all $100 on sweepstakes entries and none on bills or letters to your Aunt Bertha.

Keeping your bills and receipts from all of your expenses is key to being able to show the IRS that your expenditures were legitimate.

You also need to be scrupulous in reporting only expenses that are used solely for your hobby. For example, a subscription to a sweepstakes service would probably be deductible, but monthly bills for your internet would only qualify if you use the internet only to enter sweepstakes. And that would be a tough case to make.

Expenses that you deduct from your sweepstakes hobby are reported as "miscellaneous itemized deductions" on Schedule A and are subject to the 2% limit.

Hobby...or Small Business?

If you're regularly turning a profit with your prize winnings, the IRS may consider you to have a small business rather than a hobby. If you're spending eight hours a day at your computer entering sweepstakes or spending all of your spare time filling out postcards for mail-in contests, then you likely need to file as if you have a home-based business. This allows you to deduct more expenses, but it may carry additional responsibilities.

How can you tell if you are engaged in a hobby or a business? The IRS has guidelines to help you tell the difference, including,

  • Whether the time and effort you put into the activity indicate you intend to make it profitable
  • Whether you change the way you work to make your hobby more profitable
  • Whether you made a profit doing something similar in the past
  • Whether the activity makes a profit in some years, and how much profit it makes

Many sweepers can answer these questions affirmatively.

In short, your own specific circumstances have a huge impact on whether you can deduct your sweepstakes expenses. To make the right decisions for your circumstances, consult the IRS website and a professional tax consultant.