Can 'The Luck Factor' by Richard Wiseman Really Make You Luckier?

Review of 'The Luck Factor - The Four Essential Principles' by Richard Wiseman

Image of an open book.
••• "The Luck Factor" has some interesting insight on being luckier. Kaboompics

Because I love winning contests and sweepstakes, I'm interested in ways of improving my odds. While I believe that the secret to winning sweepstakes is patience, persistence, and a positive attitude, luck certainly has a lot to do with it. Therefore, it makes sense to find new ways that I can improve my luck.

I've reviewed Rhonda Byrne's book, The Secret, and I found some gems of wisdom in it. But I think that Richard Wiseman's The Luck Factor - The Four Essential Principles is more to my taste.

Read on to find out why!

How "The Luck Factor" Came About

Dr. Richard Wiseman loved performing magic as a child and turned that passion, which demanded a keen insight into people's reactions, into a career as a psychologist.

Once, he was demonstrating a magic trick in front of an audience as part of a professional speech and was intrigued by a woman who was totally unsurprised that his trick had worked - not because she saw through his sleight-of-hand, but because she was always lucky. Therefore, making the right choice had nothing to do with the way the trick worked, but with her own innate luck.

Dr. Wiseman decided to investigate the phenomenon of luck and to study what makes some people lucky and others unlucky. The Luck Factor is the result of that research.

You Aren't Born Lucky (or Unlucky!)

One of the first things that Dr. Wiseman wanted to test was whether luck was an innate trait - in other words, whether some people are just "born lucky."

To test this theory, Dr. Wiseman polled a large number of people who considered themselves either lucky or unlucky and who were planning on playing the lottery. If luck was an innate talent, then the lucky people should win more often.

The results, however, showed that luck is not a natural trait. Only a very few people who played the lottery won any money at all, and those few were evenly split between lucky and unlucky people.

So if being lucky isn't inherited... where does it come from?

You Can Control Your Luck!

Dr. Wiseman spent years researching the question of what separates lucky people from unlucky people, and he discovered that the main difference lies in each person's attitude and outlook - which is fantastic news for those of us who feel like our luck could really use a boost sometimes! Each of us has the opportunity to become luckier by following the four essential principles.

The Four Essential Principles

According to The Luck Factor, if you want to improve your luck, you should:

  1. Maximize Your Chances
  2. Listen to Your Instincts
  3. Expect to Be Lucky
  4. Look on the Bright Side

Each of these essential principles also has several subprinciples, but you can read the book yourself to get the whole story and to read about the research that uncovered these principles.

How the Principles of Luck Relate to Wining Sweepstakes and Being More Successful

  • Maximizing your chances is something everyone should do if they want to win regularly. Check out some tips on improving your odds of winning, like entering as often as you can, into as many sweepstakes as you can, and sooner or later you'll win.

    The advice to maximize your chances to be lucky also applies to everyday life. Dr. Wiseman recommends talking with people that you meet on the street and keeping up with old acquaintances as ways to create a network of luck: people who can support you and let you know about new opportunities.
  • Lucky hunches are something that everyone has had, but lucky people tend to rely on them more. Your intuition is the result of subtle clues that your subconscious has put together.

    When it comes to entering sweepstakes, you might have the feeling that you'll win a contest because your subconscious is telling you that you have a great entry just waiting to win.

    In everyday life, your hunches might encourage you to try for a perfect job or strike up a conversation with a nice-looking person who turns into a great friend or business contact.
  • Expecting to be lucky keeps you motivated to enter sweepstakes. If you're constantly telling yourself that you'll never win, why bother to enter?

    Expecting to be lucky can make you more likely to succeed in other areas of your life as well. If you go into a job interview expecting to be hired, you'll project a confident attitude that other people will find attractive.
  • Looking on the bright side helps you feel lucky no matter what. Maybe you didn't win that trip, but you'll win a bigger prize that you might have missed entering if you had been on that trip. If you slipped on the steps this morning, at least you didn't break your ankle.

    When you're not blaming all of the bad things that happen to you on luck, you're more likely to find ways to improve what you're doing. For example, maybe the reason why you haven't been winning recently isn't because you're unlucky, but because you haven't been entering enough sweepstakes.

For more common-sense steps you can take to bring more luck into your life, see 10 Steps to a Lucky Attitude.

My Conclusions about The Luck Principle

I thought that The Luck Principle was a compelling read. It was written in a friendly and approachable manner, the conclusions were well-supported with facts, and the steps to improve your luck were easy to understand and to implement. I'd recommend reading this book to anyone, but especially to people who want to win more sweepstakes.

Want to Test How Lucky You Are?

Do you want to see how well you follow the principles of The Luck Factor? Take the Are You Lucky? Quiz to find out whether you are setting yourself up for good luck.

If you feel like you aren't as lucky as you should be, you can also check out 8 Ways to Bring Good Luck Into Your Life.