Social Media Networks Every Model Needs to Master

Model having her makeup done

Cultura RM Exclusive/Marcel Weber / Getty Images

So you’ve finally decided to follow your dream of becoming a model. You’ve taken some photos, found a great model scouting site, and created a killer online profile that’s sure to get you noticed. What next?

Social media. A solid digital presence has the power to elevate your career and open the door to incredible opportunities. Just take a look at some of the top models. Cara Delevingne, Coco Rocha, and Kate Upton all use the most popular social media networks to chronicle every aspect of their model lives. From their commutes and trendsetting styles to the mysterious backstage world of fashion shows, their social media accounts win the hearts of fans and brands alike.

Are you a model who wants to join this digital road to success? Then be sure to hop on board these hot social networks.


No, LinkedIn isn’t just for old fogeys and marketers. It’s actually a really powerful tool that lets you network with agencies, photographers, advertisers, brands, makeup artists, hair stylists, and other professionals who make the modeling world tick. The beauty of LinkedIn is that you aren’t limited to connecting with people you know. You can expand your professional network by adding people (and businesses!) from anywhere in the world, whether you’ve met them or not.

LinkedIn isn’t the place to chat about your day and post modeling shot after modeling shot. Rather, it’s all about professional networking, gathering important information from industry leaders, and making meaningful connections. And who knows, maybe one of those connections will lead to a great job! 


As Vogue so perfectly said, “Instagram really has become the Twitter feed for those who prefer to say it with pictures.” And because fashion is inherently visual, why wouldn’t you want to be on the most picture-perfect social platform out there?

Instagram lets you share your unique modeling journey with everyone in the social media stratosphere, all the while building your personal brand and fan base. You can share a mix of behind-the-scenes photos (just make sure you have permission first!), professional photos, and natural photos that show off your hire-worthy personality. Don’t forget that Instagram lets you add videos, too!

The key to Instagram is to find the right mix of personal and professional and to tie it all together with the proper tags. For inspiration (and some serious fashion eye candy), be sure to check out some of the best model Instagrammers, like Cara Delevingne, Sean O’Pry, Miranda Kerr, Candice Swanepoel, Noah Mills, Gisele Bundchen, Tyra Banks, and Karlie Kloss.


There’s a 99.9% chance you’re already on Facebook, but do you really know how to use it to boost your portfolio, your exposure, and ultimately your success?

First, you need to separate your personal and professional Facebook lives. Potential clients and connections don’t need to know about that wild party you went to last night. And similarly, your friends and family won’t appreciate a constant stream of modeling photos. That’s why you need to create a professional page for your modeling career! Keep your posts professional, relevant, current, and interesting, and don’t be afraid to mix it up with photos, videos, links, and simple text updates. Also don’t be afraid follow other people and businesses in the modeling industry, and always, always, always respond to comments right away. And, never leave your fans hanging. You should be consistent with how often you post!


Don’t underestimate the power of 140 characters. Even though it’s not as popular as Instagram when it comes to mobile users (mobile is everything, as you know), millions of people log in to Twitter every day to check out the latest in the fashion world. That means each tweet you post has the incredible opportunity to transform the world’s experience with fashion. It’s a place to show the world your personal take on the style, to share relevant links, to connect with others in the industry and to post professional photos and videos with a personal edge. In short, it’s a quick way to build your brand and share your passion for fashion and modeling.

Tip: When it comes to posting photos, don’t post any old thing. Like Coco Rocha told Vogue, “If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.”